Advertising & Partnerships

Reach travellers through content they genuinely want to read

The Greek Edition works with selected travel, hospitality and local businesses through relevant, clearly identified commercial partnerships placed within useful destination content.

Contextual promotion Placed inside relevant travel content
English-language audience Designed for international visitors to Greece
Clearly disclosed Commercial content remains transparent
Editorially selected Only suitable businesses are accepted
About The Greek Edition

A locally informed travel guide for discovering Greece

The Greek Edition creates practical and engaging English-language travel content for visitors who want to experience Greece with greater depth, confidence and local understanding.

Our guides cover destinations, culture, history, food, neighbourhoods, transportation, itineraries and carefully selected local experiences.

Commercial partnerships are integrated only where they are useful and relevant to the reader. The aim is not to interrupt the travel experience, but to connect travellers with suitable businesses at the moment they are actively planning what to do, where to go or which service to choose.

Travellers exploring Thessaloniki and Greece
Partnership Formats

Promotion designed to fit naturally within relevant content

Partnerships are tailored according to the article, placement, campaign duration, content requirements and level of category exclusivity.

01

Native Content Placement

A clearly labelled partner section placed inside a relevant guide, itinerary or practical travel article.

  • Contextual article placement
  • Professionally written English copy
  • Image and call-to-action button
  • Commercial disclosure
  • Defined campaign duration
02

Multi-Article Partnership

Coordinated visibility across several closely related articles, helping a business reach travellers at different stages of their journey.

  • Placement across selected guides
  • Different messaging by article context
  • Priority positioning where appropriate
  • Tracked links
  • Content updates during the campaign
03

Article Sponsorship

Prominent association with a useful travel article while The Greek Edition retains control over its editorial structure and content.

  • Sponsor acknowledgement
  • Premium in-article placement
  • End-of-article call-to-action
  • Limited competing promotion
  • Campaign performance reporting
Example Integrations

How partner placements can appear

Each placement is adapted to the article and the traveller’s needs, rather than using the same generic advertisement everywhere.

Example native advertising placement for North Routes
Transfer Partnership

North Routes

A private transfer provider can appear within transportation, airport arrival, itinerary and day-trip content where travellers are already considering how to reach their next destination.

Suitable article contexts: airport transfers, getting around Thessaloniki, Halkidiki routes and day trips from the city.
Example native advertising placement for Vanoro Hotel
Accommodation Partnership

Vanoro Hotel

An urban hotel can be introduced naturally within city-break, accommodation and itinerary content, giving readers a relevant option while they plan where to stay.

Suitable article contexts: where to stay, weekend itineraries, city-break guides and central Thessaloniki accommodation.
Example native advertising placement for Porta Anihti
Dining Partnership

Porta Anihti

A restaurant can be featured inside food, neighbourhood and hidden-gem content where the placement feels like a useful local discovery rather than an unrelated display advertisement.

Suitable article contexts: Thessaloniki food guides, modern Greek dining, western neighbourhoods and local hidden gems.
Who We Work With

Partnerships for businesses relevant to travellers

We consider businesses that provide a genuine, useful and reliable experience for visitors to Greece.

Hotels & Accommodation
Restaurants & Cafés
Tours & Experiences
Private Transfers
Car Rental
Wineries & Food Tours
Cruises & Sailing
Local Shops & Services
How It Works

A partnership built around relevance

Every campaign begins by identifying where the business can genuinely add value to the reader.

STEP 01

Initial Review

We review the business, its audience, services and suitability for The Greek Edition.

STEP 02

Content Match

We identify the articles and travel topics where the partnership would be most relevant.

STEP 03

Campaign Proposal

A proposal is prepared based on placement type, duration, content production and exclusivity.

STEP 04

Publication

The approved placement is published, labelled clearly and tracked where technically possible.

Advertising does not buy editorial opinion

Commercial partnerships support the publication, but they do not give advertisers control over independent rankings, reviews, recommendations or editorial conclusions.

Editorial Standards

Transparency protects both readers and partners

  • Sponsored and commercial placements are clearly identified.
  • Businesses cannot purchase a number-one ranking or guaranteed positive review.
  • The Greek Edition retains editorial control over surrounding articles and guides.
  • Unpaid businesses may still be included independently where they are relevant to the guide.
  • Paid links are appropriately marked as sponsored.
  • Businesses may request factual corrections, but not misleading promotional claims.
  • The Greek Edition may reject or discontinue partnerships that do not meet its editorial, quality or reader-relevance standards.
Frequently Asked Questions

Before starting a partnership

Are all partnership enquiries accepted?
No. Businesses are reviewed for relevance, quality, reliability and suitability for The Greek Edition’s readers before a partnership is proposed.
Will sponsored placements be clearly labelled?
Yes. Commercial placements are identified using wording such as Sponsored Partner, Featured Partner or Advertisement, depending on the format.
Can a business choose its ranking in an article?
No. Paid partnerships cannot purchase independent rankings or editorial conclusions. A commercial placement may receive a defined promotional position, but this remains visibly separate from editorial recommendations.
Do partnerships guarantee traffic or bookings?
No specific traffic, booking or revenue result can be guaranteed. Proposals define the placements, content, campaign duration and reporting included.
How are partnership prices determined?
Pricing depends on the article, placement size, campaign duration, number of articles, content-production requirements, exclusivity and any additional promotional activity.
Partnership Enquiries

Tell us about your business

Share a few details about your business, the audience you want to reach and the type of promotion you are considering. We will review the fit and suggest the most relevant content opportunity.

Please mention advertising or partnerships in your message.

Work With The Greek Edition

Put your business inside the travel conversation

Reach visitors through useful destination content, contextual storytelling and clearly identified commercial placements.